The 2018 Eurovision competition is just around the corner, and we have already seen some strong contenders from the U.K. and Ireland, but fans are saying that Israel’s song might be the one to beat.

As one of the favorites to win, Netta Barzilai’s ‘Toy’ is getting international attention for its poppy, quirky tune and female-empowering lyrics.

With more than 6 million views and counting, the official video of Toy by Israel’s Netta Barzilai on Youtube is an indication that the entry is certainly Eurovision 2018’s fan favourite to beat. The quirky yet socially significant song, with its catchy rhythms and contemporary sound, is a “love or hate” entry – drawing reactions either way, yet surely making it the talk of the town. Toy hasn’t gone unnoticed and is making its way across the globe.

Netta Barzilai's 'Toy' came in 17th place on the list of the most listened-to songs on iTunes in Spain; in Poland it landed in 36th place, in the Netherlands it’s 46 and it reached 54 in Norway

The 24 year-old winner of Israel’s “Next Star” competition will be representing her country in the 63rd Eurovision competition in Lisbon this Spring. And with an explosively ambitious song by Doron Medley and Stav Beger (who also wrote Israel’s last two Eurovision tunes,) the country is prepared for a triumph.

If you’re obsessed with Eurovision, it’s already very likely you’ve heard Toy – the favorite to win this year.Toy by Netta Barzilai from Israel is a quirky, addictive smash hit with over 3.5 million views on YouTube.